Forefront of Innovation

Breathing Fish is at the forefront of innovation in the seafood industry, our salmon is raised with the highest standards for freshness, sustainability, and health. Utilizing cutting-edge AI and ML technology, we maintain optimal water conditions and monitor the health of our fish to ensure they are free from antibiotics, mercury, potassium, and sodium.

Sustainable Practices

Our sustainable farm practices prioritize the well-being of the fish and the environment, resulting in a pure and delicious product. By using a closed-loop system, we reduce waste and minimize our impact on the ocean.

Freshness and Convenience

Our salmon is available in a variety of forms, including head-on-gutted (HOG), filleted, and individually packaged options.
Our quick processing and packaging methods ensure maximum freshness and convenience for our customers. Each product is barcoded with our brand for easy tracking and accountability.

Fair Price, Premium Quality

Our pricing model combines the cost of production, processing, packaging, and distribution for a blended rate that ensures our customers receive the highest quality salmon at a fair price. We believe in transparency and accountability, and are committed to offering the best possible product at an accessible price.

Hyper Targeted Consumer

Our primary target market is Korean consumers who prioritize health and wellness, are environmentally conscious, and demand high-quality fish that is free from contaminants.

Omnichannel Marketing Mix

Our marketing approach is a hybrid of B2B and D2C channels, with a heavier focus on B2B. Our B2B strategy includes supplying live and fresh fish to processing facilities, chaebols, and public institutions. Our D2C strategy includes a flagship store, self-owned website, and app to drive customer education, engagement, and direct sales. We also partner with online marketplaces for ultrafast delivery

Digital Touchpoints

Our comprehensive digital experience platform (DXP) enables personalized, multi-channel interactions at scale. We connect with clients through our website, app, and other digital channels to build stronger relationships and provide a cohesive experience.

Centralized Information Management

Our product information management (PIM) platform centralizes all product info, including product details, pricing, and SEO-optimized copy. This streamlines purchasing and enhances client experiences.

Data-Driven Insights

Our PIM and DXP track and analyze interactions, providing deep understanding of consumer and market needs and preferences, which informs segmentation and enhances their experiences with Breathing Fish

Verified Claims and Results

Our marketing approach is based on verified claims and data-driven insights. We will conduct food safety confirmation to ensure that our claims of freshness, sustainability, and zero contaminants are fully verified. Our core claims will be around Fresh, Sustainable, Local, Zero Ocean Water, Mercury-Free, Potassium & Sodium-Free.

Maximized ROI

Our marketing strategy is optimized for high returns on investment. By leveraging our proprietary AI and ML technologies, we are able to reach the right audience, optimize customer engagement, and maximize returns. Our approach is proven to drive customer acquisition, engagement, and loyalty.