Qaiser “Q” has 15 years of upto CMO-level experience in FTSE20, Fortune 500, and startup companies,
He is a highly skilled and purpose-driven marketer with a passion for storytelling and data-driven brand building. He is a digital & tech expert in commercial space Q has experience from Reckitt, Novartis, PMI, and Colgate Palmolive, with over 50 award-winning marketing campaigns, introducing 37 disruptive innovations with large and small budgets., Brands include Durex, Dettol, Nurofen, Marlboro, Colgate, and Airwick. Q has worked in Asia, Africa, and Europe. He is numeric, multi-channel, and passionate. Harvard Medical School, Institute of Business Administration.

Interview with Q – OUR CMO

Interviewer: What is the primary message that you want to communicate to potential customers about Breathing Fish
Q: The primary message we want to communicate is that Breathing Fish is committed to providing high-quality, fresh caught fish that is sustainably produced using state of the art AI & ML technology. Our fish are free from mercury, minimizes Potassium & Sodium and uses zero ocean water.

Interviewer: How do you plan to reach your target market of patriotic and busy Koreans who prioritize eating at home and want fresh, wholesome food?
Q: Our target market is patriotic, busy Koreans who prioritize eating at home and want fresh, wholesome food they can trust. They are conscious about the environment and want to reduce dependency on imported fish. They are also health-conscious and want to ensure that the fish they eat is free from mercury, and other contaminants. To reach this target market, we plan to use a combination of B2B and D2C strategies but with disproportionate focus on B2B. B2B focus: We will focus on providing live and fresh fish to processing facilities, large chaebols, and public institutions. We will also focus on providing fresh fish to markets and fairs, restaurants, and local stores. We will also partner with online marketplaces like Coupang.com and Carousell.com for ultrafast delivery of fresh fish. D2C: We will focus on a flagship store that will drive an immersive brand experience, and self-owned website and app that drives education, experience, and direct sales.

Interviewer: Can you explain the role of digital in you marketing strategy at Breathing Fish?
Q: Breathing Fish is digital at its core. Our DXP is a crucial component of our digital marketing strategy, it allows us to create personalized and multi-channel digital experiences for our clients at scale. By connecting with our clients through various digital channels, such as our website and app, we are able to build stronger relationships and provide a cohesive experience for them. Our PIM platform is also vital, it stores and manages all product information digitally in one central location, this includes product details, pricing, and product copy which we can optimize for SEO, By centralizing this information, we are able to more easily publish it across all of our digital channels providing our clients with accurate and up-to-date information, streamlining their purchasing process and enhancing their overall experience with Breathing Fish. Additionally, we use our PIM and DXP to track and analyze interactions with our clients across all digital channels, this helps us to gain a deeper understanding of their needs and preferences, and enables us to segment them more effectively, which in turns helps to improve their experiences with Breathing Fish.

Interviewer: How do you plan to ensure that the claims made about Breathing Fish’s fish are fully defined and verified?
Q: We plan to fully define and verify our claims based on food product safety confirmation, which will be reflected on individual Claims data and label approval. Our core claims will be: Fresh, Sustainable.